Spin Values Icons

Spin revised their values half-way through my tenure and requested new iconography to represent them. As I began exploring each of the concepts, the idea of a single orange road that traveled fluidly across all 5 icons emerged. Of course, the icons needed to work individually as well, in case they didn’t appear in order, but I particularly like how the road starts and ends with the sun when ordered like this. This is the kind of clever design I particularly appreciate…