Swoosh Style

At the end of 2021, the Spin illustration style evolved with a very simple additional technique - the swoosh!

The swoosh was an experiment with refreshing and innovating the current Spin style, without departing too much. The inclusion of a more organic, hand-drawn element added interest while at the same time acknowledging the human element. Riding a scooter is, after all, much more free form, as is the emotion of joy while riding. Adding variety to the size and spacing of the pattern elements (diagonal lines and dots) also supported this free form philosophy, echoed in Spin’s tagline, “Freedom to Move.”